When Anheuser-Busch’s multi-year sponsorship agreement with Miami Beach Pride ended in 2021, the organization signed a new multi-year contract with Molson Coors. Some Pride organizations had already distanced themselves from Bud Light because they felt it wasn’t doing enough to support the LGBTQ+ community beyond the street parties in June. ![]() ![]() “And we’re going to remember: Did you shirk and disappear on us or did you step forward and say, ‘Even if it’s unpopular with a segment of the country, this is the right thing to do.’” “In the end, human rights will win out,” Ford said. Suzanne Ford, the executive director of San Francisco Pride, said she understands that companies are facing difficult decisions but they also know that the LGBTQ+ community is watching very closely this year.
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